August 19, 2017

Information Technology Blog

Finding success as an Android app developer is not just about creating a great app that is unique and appealing. While designing a remarkable app is integral to your success, it is not the only aspect that will lead to your potential fame and fortune. If you really want to give the competition a run for their money, you need to focus on attracting the attention of mobile users by implementing effective marketing strategies.

 

There are different types of marketing methods you can use to help make your app stand out. One of these ways is to obtain the help of a mobile advertising network, like Appnext.  Using this technology platform, you have access to an extensive range of services. Appnext Android application development tools can assist you in effectively promoting your app. Other great ways to market your app include blogging, reviews, using social media, and promoting your app within Google Play.

 

That being said, building a great marketing strategy also comes from knowing who your competition is, so you know how to compete and best them. The following is what you need to think about when it comes to researching your competitors:

 

  • Who is your competition? Who makes apps similar to your own?

  • Are their apps free? If not, how much do they cost per download?

  • How many downloads have their apps received within the last month or week?

  • Read reviews. What do other users think about the app?

  • What are the app’s key points the competition targets in terms of marketing?

 

Your goal is to learn from your competitors and do it better. You need to make your Android app more desirable to your shared target market.

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